Privacy & Cookies Policy

Equestrian Embroidery Ltd, is a company registered in England and Wales under company number 9054402 and whose registered office at 8 The Maltings, Park Street, Thaxted, Essex, CM6 2NB (referred to in this policy as ‘Equestrian Embroidery’, ‘we’, ‘us’ or ‘our’). We are committed to protecting and respecting your privacy in line with the UK Data Protection Act 2018, UK GDPR and any other applicable Legal Framework.

This privacy policy applies between you, the “User” of this Website and Equestrian Embroidery Ltd, the owner and provider of this Website (‘Site’) www.equestrianembroidery.co.uk. Equestrian Embroidery Ltd takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.

This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: https://www.equestrianembroidery.co.uk/terms-and-conditions.html.

Please read this privacy policy carefully.

We may collect the following Data, which includes personal Data, from you:

• name, first and last.
• date of birth.
• gender.
• contact information such as email addresses and telephone numbers.
• delivery and billing address.
• demographic information such as preference and interest.

in each case, in accordance with this privacy policy

We collect Data in the following ways:

• data is given to us by you; and
• data is collected automatically.

Data that is given to us by you

Equestrian Embroidery Ltd will collect your Data in a number of ways, for example:

• when you contact us through the Website, by telephone, post, e-mail or through any other means.
• when you complete surveys that we use for research purposes (although you are not obliged to respond to them).
• when you make payments to us, through this Website or otherwise.
• when you elect to receive marketing communications from us.

in each case, in accordance with this privacy policy.

Data that is collected automatically

To the extent that you access the Website, we will collect your Data automatically, for example:

• we automatically collect some information about your visit to the Website. This information helps us to make improvements to the Website content and navigation, and includes where available your IP address, date, times and frequency with which you access the Website and the way you use and interact with its content.
• we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed "Cookies".

Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

• internal record keeping.
• improvement of our products/services.
• transmission by email of marketing materials that may be of interest to you.
• contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website.

in each case, in accordance with this privacy policy.

For the delivery of direct marketing to you via e-mail, we'll need your consent, whether via an opt-in or soft-opt-in:

• soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under "soft opt-in" consent, we will take your consent as given unless you opt-out.
• for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we'll provide.

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive. They help us to improve our Site and to deliver a better and more personalised Service. By using our Site or Service, you agree to the use of cookies. You can find more information about the cookies we use and the purposes for which we use them below:

We use the following cookies:

• Strictly Necessary cookies - These are cookies that are required for the operation of our Site. They include, for example, cookies that enable you to log into secure areas of our Site, use a shopping cart or make use of e-billing services.
• Analytical / Performance cookies - They allow us to recognise and count the number of visitors and to see how visitors move around our Site when they are using it. This helps us to improve the way our Site works, for example, by ensuring that Users are finding what they are looking for easily.
• Functionality cookies - These are used to recognise you when you return to our Site. This enables us to personalise our content for you. For example, greet you by name and remember your preferences within the application.
• Targeting cookies - These cookies record your visit to our Site, the pages you have visited and the links you have followed, amongst other information. We will use this information to make our Site and the advertising displayed on it (if applicable) more relevant to your interests. 

You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

You can find out more information about cookies and how to disable them by visiting https://cookiesandyou.com.

We use Google Analytics to measure traffic to our Site and understand how Users move around and use our Service. We use this information to enhance the Site and Service we provide to ensure that Users get the best experience possible. We also use Google Analytics to monitor aggregate information of your website which helps us monitor the performance of features we offer within our Service to ensure full functionality. The information gathered also enables us to improve these features in the future. All of the information we collect from Google Analytics is aggregate and will not be disclosed with any other third parties.

By agreeing to this Privacy Policy, you agree to the use of Google Analytics. Google may use the data collected to assess activity on our site. As Google is a separate entity to us, it has its own privacy policy which we recommend you review. Further information specific to Google analytics and how they secure the data collected can be found here. If you wish to do so, you can opt-out of Google Analytics by following the instructions here.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

You may choose to restrict the collection or use of your personal information in the following ways:

• whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes
• if you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected]

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

Any changes we make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you on the Site, within any Application or by email. Please check back frequently to see any updates or changes to our policy. This Privacy Policy was last updated on 08/04/2021.

If you wish to contact us

Email: [email protected] - Please include your contact phone number in-case we need to call you.

Call us: 01371 831 526 - If we are unable to answer your call, please leave your name and contact number on the answerphone.